QUESTIONNAIRE for BRAND STORY

This questionnaire has been carefully designed to:

1. Help you connect deeper with your brand.

2. Help me understand your brand better, and therefore create a brand story that resonates with you and your audience.

Feel free to answer the questions as simple or detailed as you want. Make sure to answer as many as you can.

Questionnaire for Brand Story

A BIT ABOUT YOU

YOUR NAME

First Name

Last Name

BRAND NAME

TELL ME A LITTLE BIT ABOUT YOU AND YOUR BACKGROUND. HOW DID YOU GET INTO THIS INDUSTRY?

WHAT'S YOUR AIM/GOAL FOR THIS PROJECT?

A BIT ABOUT YOUR BRAND

TELL ME A LITTLE BIT ABOUT YOUR BRAND. HOW DID IT BEGIN?

WHAT'S THE INSPIRATION BEHIND YOUR BRAND NAME?

WHAT PRODUCT OR SERVICES DOES YOUR BRAND OFFER?

DESCRIBE YOUR BRAND IN ONE SENTENCE.

WHAT IS YOUR MISSON? IN OTHER WORDS, WHAT DOES YOUR BRAND/COMPANY STRIVE TO DO DAY IN AND DAY OUT?

WHAT IS YOUR VISION? IN OTHER WORDS, WHAT ARE YOUR BRAND/COMPANY GOALS?

WHAT ARE THE CORE VALUES OF YOUR BRAND?

WHAT IS YOUR BRAND PURPOSE? IN OTHER WORDS, WHAT IS YOUR REASON FOR BEING HERE...HY DO YOU EXIST?

HOW DOES YOUR COMPANY MAKE A DIFFERENCE? IN OTHER WORDS, HOW DOES YOUR BRAND CREATE A POSITIVE CHANGE OR CONTRIBUTION TO THE LIVES OF OTHERS?

HOW WOULD YOU LIKE YOUR BRAND TO BE PERCEIVED? IN OTHER WORDS, WHEN PEOPLE INTERACT WITH YOUR BRAND HOW DO YOU WANT THEM TO FEEL? (Choose 3 to 5 words e.g happy, secure, respected etc))

IF YOUR BRAND HAD HUMAN PERSONALITY TRAITS WHAT WOULD THEY BE? (example: intelligent, friendly, open)

A BIT ABOUT YOUR TARGET AUDIENCE AND COMPETITORS

WHO IS YOUR IDEAL CUSTOMER?

WHO ARE YOUR MAIN COMPETITORS?

HOW ARE YOU DIFFERENT FROM YOUR COMPETITORS?

WHAT, IF ANY, DO YOU THINK YOU DO BETTER THAN THEM?

FINISH THIS SENTENCE....

IF MY COMPANY WAS A COLOUR IT WOULD BE........

IF MY COMPANY WAS AN ANIMAL IT WOULD BE........

IF MY COMPANY WAS A CAR IT WOULD BE........

IF MY BRAND COULD BE ENDORSED BY A CELEBRITY OR PUBLIC FIGURE WHO WOULD IT BE AND WHY?

IS THERE ANYTHING ELSE YOU WOULD LIKE TO ADD?

THANK YOU FOR TAKING THE TIME TO ANSWER THIS QUESTIONNAIRE.